Case studies

Selected Hive IP customer programmes.

Two named customer programmes — PepsiCo and News UK’s Sun Saver — alongside anonymised stories from leading FMCG brands across cereal, household and sports drinks. All run on the same end-to-end Hive IP platform.

Named · 200+ ACGs installed

PepsiCo

One of the largest in-factory unique-coding programmes in European FMCG. Doritos, Walkers and other PepsiCo brands across multiple campaigns and markets.

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Named · Loyalty for one of the UK's largest publisher loyalty programmes

News UK / Sun Saver

Hive IP supplies and validates the unique codes underpinning News UK's Sun Saver loyalty programme.

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Illustration of a global cereal promotion using unique on-pack codes
Anonymised · +3.2% market share, 78%+ print savings

A leading global cereal brand

‘Buy 3, get 1 free’ on-pack mechanic that won shelf space without in-store discounting.

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Illustration of a household brand loyalty mechanic linked to verified purchase data
Anonymised · +34% purchase from social, 12× sales impact

A leading household brand

Loyalty mechanic that connected social-media followers to real purchase data — and reshaped the brand’s spend allocation.

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Illustration of always-on sports-drink coding ready for live campaign activation
Anonymised · Live within minutes of a sporting moment

A leading sports-drink brand

Always-on coding meant a major digital activation could launch the moment a sponsored athlete won — not months later.

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Talk to us

Let’s see what unique codes could do for your next campaign.

Whether you’re running global promotions on hundreds of millions of packs, launching a single digital push, or scoping a brand-protection programme — we’ll build the right route in.

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Or get straight in touch: info@hiveip.co.uk